PUMA x Manchester City
Borrowed From The Past
Role: CreativeAgency: DUDE London
The new Manchster City/PUMA kit celebrates the legacy of Collin Bell, his football legend, echoing the design of his era.
But, how do we get new generation fans to care? How to launch the kit without showing the kit? Maybe they have to look up the past.
Awarded with a Silver in Clio Awards/Sports.
