Independent Creative and Art Director

PUMA x Manchester City

Borrowed From The Past

Role: Creative
Agency: DUDE London

The new Manchster City/PUMA kit celebrates the legacy of Collin Bell, his football legend, echoing the design of his era.
But, how do we get new generation fans to care? How to launch the kit without showing the kit? Maybe they have to look up the past.

Awarded with a Silver in Clio Awards/Sports.