Fair Tourism - Ajuntament de Barcelona
Role: Graphic Design/Art Direction
The City Council of Barcelona wanted to eliminate illegal tourist flats from platforms such as AirBnb to bet on sustainable tourism.
To take illegal Internet tourist accommodation we take them to the street, and we impact tourists and locals with our campaign claim: “Being on the Internet does not mean it is legal”.
Replicate a typical AirBnb ad on a real scale to achieve notoriety and impact and face the problem.
We created four installations located in key points of the city to impact both targets
We won a BRONZE LAUS (ADG-FAD) in Advertising Applied to space.